Do loyalty cards enhance loyalty? a study in the Portuguese pharmaceutical sector
The primary goal of the investigation is to analyze the influence of the “Portuguese Pharmacies card” (PP card) on the pharmacies’ customers behaviour. It also intends to examine whether marketing stimuli influence consumers’ buying behavior with regard to non-prescription medicines / health and wel...
| Autor principal: | |
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2022
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/25177 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/25177 |