The influence of olfactory marketing on clients` loyalty
This study refers to marketing and consumer behaviour trying to analyse the relationship between the Olfactory Marketing and consumer loyalty. The research is based on a sample of 390 people, data collected through an online questionnaire. Respondents are customers of chain store Zara Home where Olf...
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10071/25589 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/25589 |