The influence and impact of artificial intelligence in the consumer decision-making process: comparing Generation X with Millennials
Artificial Intelligence is currently considered to be one of the most emerging technologies and that will have the greatest impact on both society and companies. In addition to its use at an organizational level, in operational terms, it's also used in the way it interacts with consumers is equ...
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| Format: | masterThesis |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10071/21828 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21828 |