Innovation in the positioning of Nutella Ferrero's product
The aim of this research is to identify Nutella positioning as well as the innovation models used. This will serve two purposes: to reinforce its presence on a daily basis of the consumers and to contribute to a solid increase of sales. An exploratory study was conducted through an online survey spe...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10071/13217 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13217 |