Understanding the use of Virtual Reality in Marketing: a text mining-based review

The current study intends to highlight the most relevant studies in simulated realities with special attention to VR and marketing, showing how studies have evolved over time and discussing the findings. A text-mining approach using a Bayesian statistical topic model called latent Dirichlet allocati...

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Bibliographic Details
Main Author: Loureiro, S. M. C. (author)
Other Authors: Guerreiro, J. (author), Eloy, S. (author), Langaro, D. (author), Panchapakesan, P. (author)
Format: article
Language:eng
Published: 2018
Subjects:
Virtual reality
Simulated realities
Marketing
Text mining
Online Access:http://hdl.handle.net/10071/16949
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/16949

Internet

http://hdl.handle.net/10071/16949

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