Understanding the use of Virtual Reality in Marketing: a text mining-based review
The current study intends to highlight the most relevant studies in simulated realities with special attention to VR and marketing, showing how studies have evolved over time and discussing the findings. A text-mining approach using a Bayesian statistical topic model called latent Dirichlet allocati...
| Autor principal: | |
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| Outros Autores: | , , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2018
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/16949 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/16949 |