The relationships between portuguese banks and their customers in a recessionary context
Financial institutions were in the genesis of the crisis that led to the current recession. This dissertation aims to understand better the relationship Portuguese people have with their banks in a recessionary context, to provide knowledge that may contribute to the Marketing field of research and...
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| Format: | masterThesis |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/10071/10159 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/10159 |