Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
The dissertation that is now presented, aims to study a social phenomenon that has gained increasing importance and study it under a commercial perspective, concluding about the impacts that it can bring for some markets. The purpose is to study the impact of the Fashion and Beauty advertisements mo...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2014
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/6910 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6910 |