Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
The dissertation that is now presented, aims to study a social phenomenon that has gained increasing importance and study it under a commercial perspective, concluding about the impacts that it can bring for some markets. The purpose is to study the impact of the Fashion and Beauty advertisements mo...
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| Format: | masterThesis |
| Language: | eng |
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2014
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| Online Access: | http://hdl.handle.net/10071/6910 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6910 |