An empiric analysis of the online market for the adventure travel tourism industry in Germany
The present article analyses the potential e-commerce in the tourism industry, particularly in the niche market of adventure travels. Tourists are increasingly booking travels using online platforms, especially Generation Y. This trend leads to the reduction the number of offline and traditional tra...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/12858 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/12858 |