The internationalization of TVSMILES GmbH

This thesis reviews the specifics of new venture internationalization and its influencing factors. We first build on this stream of literature to understand TVSMILES’ internationalization process and then specifically focus on the entry strategy in UK. Micro and macro environment of the U.K. mobile...

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Bibliographic Details
Main Author: Bradtke, Benjamin Oliver (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10400.14/17318
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/17318