Why is Parfois not selling as weel in Germany and Austria as in other countries? A problem-based analysis of the Portuguese accessory brand Parfois in the German and Austrian market

The fashion accessories brand Parfois is facing difficulties in the German and Austrian market. Low traffic and conversion rates in current operations hinder the brand to expand its store network. This Work Project aims to identify potential issues and local consumer preferences and derive marketing...

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Bibliographic Details
Main Author: Dilig, Ina Gabriele (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Parfois
Fast fashion
Accessories
Retailing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/52475
Country:Portugal
Oai:oai:run.unl.pt:10362/52475

Internet

http://hdl.handle.net/10362/52475

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