Why is Parfois not selling as weel in Germany and Austria as in other countries? A problem-based analysis of the Portuguese accessory brand Parfois in the German and Austrian market
The fashion accessories brand Parfois is facing difficulties in the German and Austrian market. Low traffic and conversion rates in current operations hinder the brand to expand its store network. This Work Project aims to identify potential issues and local consumer preferences and derive marketing...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2018
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| Texto completo: | http://hdl.handle.net/10362/52475 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/52475 |