The use of social media in travel planning: solutions for destination management organizations (DMOS)
Social media has been a widely discussed subject in the marketing and tourism literature. Even though most of tourism entities have adopted social media as marketing tool, its real potential and benefits still remain unclear for most of companies and businesses involved. Also, there is little eviden...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/11473 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/11473 |