Future of revenue management and marketing in Portuguese hospitality industry
Nowadays, in a diversified number of countries all over the world, and particularly in Portugal, the tourism sector and hospitality industry are considered to be one of the most relevant economic activities. Aligned with the growth associated to these areas is the need of developing more personalize...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2020
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| Online Access: | http://hdl.handle.net/10071/21551 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21551 |