The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector

The current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey. Overall findings reveal...

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Bibliographic Details
Main Author: Loureiro, S. M. C. (author)
Other Authors: Sarmento, E. M. (author), Le Bellego, G. (author)
Format: article
Language:eng
Published: 2017
Subjects:
Corporate brand reputation
Brand attachment
Brand loyalty
Automotive industry
Online Access:http://hdl.handle.net/10071/14636
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/14636

Internet

http://hdl.handle.net/10071/14636

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