Football and reputation management: the role of online communication platforms
Football clubs, as any type of organization, have a reputation to be managed. More than a sport, football is a business activity that generates high revenues, attracts considerable investments and extreme media exposure. Therefore, reputation management might be considered a key function, when it co...
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2011
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| Texto completo: | http://hdl.handle.net/1822/29363 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/29363 |