Platformization and sustainability - potential and challenges of platform business models for consumers
The shift to a sustainable economy implies a radical transformation of businesses and society. This paper investigates whether increasing plat formization can accelerate the sustainability transition by outlining the potentials and challenges of platform business models from a consumer and business...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10362/145434 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/145434 |
| Summary: | The shift to a sustainable economy implies a radical transformation of businesses and society. This paper investigates whether increasing plat formization can accelerate the sustainability transition by outlining the potentials and challenges of platform business models from a consumer and business lens. The research first examines the power of platforms to influence sustainable consumption patterns based on a quantitative survey. Moreover, a multiple-case study is conducted to explore how entrepreneurs can leverage sustainability-oriented platform business models to seize competitive advantage. The results contribute to a better understanding of sustainable platform usage and offer entrepreneurial strategies for sustainable business. |
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