The Generation Y’s sustainability perceptions and consumption habits in the footwear industry in Portugal

This paper intends to study the attitude that Millennial consumers (or Generation Y) have towards sustainability and sustainable purchasing habits and what they actually do in terms of their green purchasing behaviour regarding footwear. In order to understand this, some internal and external influe...

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Bibliographic Details
Main Author: Bernardes, João Pedro (author)
Other Authors: Marques, António Dinis (author), Ferreira, Fernando (author), Nogueira, Mafalda (author), Luca, Alexandra (author)
Format: conferencePaper
Language:eng
Published: 2018
Subjects:
Sustainability
Millennial Generation
"Green" Purchase
Footwear Industry
Engenharia e Tecnologia::Outras Engenharias e Tecnologias
Online Access:http://hdl.handle.net/1822/55245
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/55245

Internet

http://hdl.handle.net/1822/55245

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