How can luxury interior design brands grow through digital? - the case of covet group and the launch of home´society platform: an analysis of strategic approach options for home´society

This project examines the viability of a proposed online marketplace for a Portuguese Interior Design company. The proposed paper consists of both a group and an individual part. In the group part, qualitative research was conducted to understand how Professionals and Final Consumers interact and wh...

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Bibliographic Details
Main Author: Carapeto, Sara Sofia Gomes (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Luxury interior design
Covet group
Interior design marketplace
Portuguese
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/123549
Country:Portugal
Oai:oai:run.unl.pt:10362/123549

Internet

http://hdl.handle.net/10362/123549

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