How can luxury interior design brands grow through digital? - the case of covet group and the launch of home´society platform: an analysis of strategic approach options for home´society
This project examines the viability of a proposed online marketplace for a Portuguese Interior Design company. The proposed paper consists of both a group and an individual part. In the group part, qualitative research was conducted to understand how Professionals and Final Consumers interact and wh...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10362/123549 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/123549 |