The role of gamification on engagement, use and continuous use on a recommendation platform
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10362/100956 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/100956 |