"The Effect of Price Discrimination Practices on New and Existing Clients in a Service Setting"
Price discrimination is the practice of offering different prices to present and prospective customers. The purpose of our paper is to investigate the main effects of price discrimination practices of service firms on clients, measured by perception of unfairness and its impact on satisfaction and t...
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| Format: | book |
| Language: | eng |
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2014
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| Online Access: | https://hdl.handle.net/10216/98682 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/98682 |