Porter's competitive strategies in fashion industry: case study

The Portuguese footwear industry had an excellent economic performance in the last six years. Innovation, own brands, entry in new markets and new products development are common approaches to the most competitive companies, some of them leaders in the European sector. This industry is traditional,...

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Bibliographic Details
Main Author: Marques, António Manuel Dinis Ribeiro (author)
Other Authors: Ferreira, Fernando (author), Guedes, Maria da Graça (author)
Format: conferenceObject
Language:eng
Published: 2017
Subjects:
Fashion industry
Footwear
Competitive strategies
Michael Porter
Ciências Sociais::Economia e Gestão
Engenharia e Tecnologia::Engenharia dos Materiais
Online Access:http://hdl.handle.net/1822/46689
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/46689

Internet

http://hdl.handle.net/1822/46689

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