Porter's competitive strategies in fashion industry: case study
The Portuguese footwear industry had an excellent economic performance in the last six years. Innovation, own brands, entry in new markets and new products development are common approaches to the most competitive companies, some of them leaders in the European sector. This industry is traditional,...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2017
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/46689 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/46689 |