State of the art of pricing policy in air transportation: network carriers vs. low-cost airlines
The modern air transport industry is highly competitive. To survive in the market, the implementation of a successful marketing strategy is fundamental. In particular, an effective pricing policy has become crucial for airlines to remain profitable. Correspondingly, the different types of airline in...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300003 |
| Country: | Portugal |
| Oai: | oai:scielo:S2182-84582018000300003 |