Assessing online e-marketing and disposal in Neyveli Lignite Corporation Limited (India)

Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namel...

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Bibliographic Details
Main Author: Jayaram, R (author)
Other Authors: Selvarasu, A. (author), Filipe, J. (author), Kedige, M. (author)
Format: article
Language:eng
Published: 2016
Subjects:
E-auction
E-marketing
Lignite
Bid
Reserve price
Open price
Online Access:https://ciencia.iscte-iul.pt/public/pub/id/12616
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/11793
Description
Summary:Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with. The study adds strength to the concept of e-marketing as well as to the theory of marketing.

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