An overview on IoT and its impact on marketing
The internet of things (IoT) is attracting increased attention from researchers, practitioners, consumers, and the media, and it is expected to change dramatically the production and consumption of goods and services, as well as the interaction between organizations and their customers. This chapter...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2022
|
| Online Access: | http://hdl.handle.net/10773/33219 |
| Country: | Portugal |
| Oai: | oai:ria.ua.pt:10773/33219 |