Construção e validação de um questionário para avaliação da perceção sobre alimentos funcionais
Functional foods are those that promote health and well-being besides lowering the risk of certain diseases. Their potential for health is strong that marketing strategies take advantage of them. Considering that claims related health benefits of food influence purchase intent, it is important to cr...
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Other Authors: | , , |
Format: | article |
Language: | por |
Published: |
2016
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Subjects: | |
Online Access: | https://hdl.handle.net/10216/102368 |
Country: | Portugal |
Oai: | oai:repositorio-aberto.up.pt:10216/102368 |