Construção e validação de um questionário para avaliação da perceção sobre alimentos funcionais

Functional foods are those that promote health and well-being besides lowering the risk of certain diseases. Their potential for health is strong that marketing strategies take advantage of them. Considering that claims related health benefits of food influence purchase intent, it is important to cr...

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Bibliographic Details
Main Author: Oliveira, Leandro (author)
Other Authors: Poínhos, Rui (author), Sousa, Francisco (author), Silveira, Maria Graça (author)
Format: article
Language:por
Published: 2016
Subjects:
Online Access:https://hdl.handle.net/10216/102368
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/102368