The impact of controversial marketing in Nike stock price
Nike is widely known for its controversial marketing campaigns, which intend to give the company a competitive advantage in the market. In 2019, Nike spent $3.75bn in advertising and promotion costs compared to $3.58bn in 2018 and $3.34bn in 2017. Research shows that being the leading athletic brand...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10362/105714 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/105714 |