Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising

The increasing use of the World Wide Web has promised a huge advertising platform for marketers. Investment in online advertising is growing and is expected to overcome traditional media. However, recent studies have reported that users avoid looking at advertising displayed on the World Wide Web. T...

Full description

Bibliographic Details
Main Author: Ferreira, Paulo Jorge Quaresma (author)
Other Authors: Rita, Paulo (author), Morais, Diogo (author), Rosa, Pedro Joel (author), Oliveira, Jorge (author), Gamito, Pedro (author), Santos, Nuno (author), Soares, Fábio (author), Sottomayor, Catarina (author)
Format: article
Language:eng
Published: 2012
Subjects:
ATENÇÃO
INTERNET
PUBLICIDADE
MARKETING
ATTENTION
ADVERTISING
Online Access:http://hdl.handle.net/10437/2312
Country:Portugal
Oai:oai:recil.ensinolusofona.pt:10437/2312

Internet

http://hdl.handle.net/10437/2312

Similar Items