Exploring emotional states and surprising consumption as drivers of engagement at music festivals

The aim of the current study is to explore the relationship between visitors' emotional states and surprise consumption with visitors' engagement at festivals in Portugal. A sample of usable questionnaires allowed us to understand that surprising consumption and arousal are very important...

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Bibliographic Details
Main Author: Sarmento, Eduardo Moraes (author)
Other Authors: Loureiro, Sandra Maria Correia (author), Silva, Sara Duarte e (author)
Format: article
Language:eng
Published: 2022
Subjects:
Customer engagement
surprising consumptions
emotional states
music festivals
Envolvimento do cliente
consumos surpresa
estados emocionais
festivais de música
Online Access:http://hdl.handle.net/10400.5/26054
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/26054
Description
Summary:The aim of the current study is to explore the relationship between visitors' emotional states and surprise consumption with visitors' engagement at festivals in Portugal. A sample of usable questionnaires allowed us to understand that surprising consumption and arousal are very important drivers to engage visitors to music festivals. The article also provides managerial implications, limitations and further research

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