Hotel industry growth trends –the case of intercontinental hotels group
IHG is considered one of the biggest companies fromhotelindustry.Its presence is spread worldwide, accounting with more than 5,600 franchised, managed, owned and leased hotels. Its revenues are reported according to three regions –Americas, EMEAA and Greater China.IHG has been developingexpansionist...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10362/105523 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/105523 |