SME competitiveness: internationalization of Josefinas to Japan

This thesis was developed with the goal of exploring an internationalization strategy of Josefinas to Asia. Therefore, data has been collected regarding the brand’s competitive advantage, followed by the selection of the market that the brand should internationalize to, in this case Japan, and the r...

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Bibliographic Details
Main Author: Monteiro, Mariana Patrícia Silva (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Josefinas
Internationalization
Japan
Luxury footweat
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/38856
Country:Portugal
Oai:oai:run.unl.pt:10362/38856

Internet

http://hdl.handle.net/10362/38856

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