SME competitiveness: internationalization of Josefinas to Japan
This thesis was developed with the goal of exploring an internationalization strategy of Josefinas to Asia. Therefore, data has been collected regarding the brand’s competitive advantage, followed by the selection of the market that the brand should internationalize to, in this case Japan, and the r...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10362/38856 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/38856 |