Repositioning a product in the decline stage : Danonino case study
Through the analysis of a real repositioning case, the focus of this thesis is to assess the effectiveness of Danonino’s repositioning while understanding Danone’s strategy, the reasons behind this action, the steps taken and the reaction of both buyers and consumers to it. Danonino is the main chil...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.14/22125 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/22125 |