Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements

LG Electronics is the leading brand in the Portuguese TV market, however, the brand’s premium perception among end consumers is not clear. This report develops a theoretical approach on how to leverage LG’s premium perception by advertising and communicating its premium TV lines, the LG OLED TVs....

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Detalhes bibliográficos
Autor principal: Alves, Joana Teixeira De Melo Almeida (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Marketing
Integrated marketing communications
Brand identity
B2c marketing
Lg
Brand elements
Brand identity prism
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/138607
País:Portugal
Oai:oai:run.unl.pt:10362/138607

Texto Completo

http://hdl.handle.net/10362/138607

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