The new era in Retail: Retail 4.0 centered on the human being and its purchase process
In the face of the new "digital phenomenon", a more human-centric and personal-oriented era is predicted. Brands seek to create an emotional bond with the customer and provide an experience that unifies the online and offline world. It was verified that there is a reinforcement of the stra...
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| Formato: | conferencePaper |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/1822/71826 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/71826 |