Generation Y’s sustainability attitude-behaviour gap

This paper intends to study the gap between the attitude Millennial consumers (or Generation Y) have towards sustainability and sustainable purchasing habits and what they actually do in terms of their green purchasing behaviour. In order to understand this gap, some internal and external influencin...

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Bibliographic Details
Main Author: Bernardes, João Pedro (author)
Other Authors: Ferreira, Fernando (author), Marques, António Dinis (author), Nogueira, Mafalda (author)
Format: bookPart
Language:eng
Published: 2019
Subjects:
Sustainability
Millennial Consumer
Green Behaviour
Attitude-Behaviour Gap
Engenharia e Tecnologia::Outras Engenharias e Tecnologias
Online Access:http://hdl.handle.net/1822/57858
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/57858

Internet

http://hdl.handle.net/1822/57858

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