General Insights into Word Choice in Business Communication

Words are the smallest units of messages. Attention should be given to each word used to be sure it is the most effective one. An effective word is one that the receiver will understand and that will elicit the wanted response. The ability to choose words by (a) using a dictionary and a thesaurus an...

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Bibliographic Details
Main Author: Fanha Martins, Hélder (author)
Format: article
Language:eng
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10400.21/1874
Country:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/1874