General Insights into Word Choice in Business Communication
Words are the smallest units of messages. Attention should be given to each word used to be sure it is the most effective one. An effective word is one that the receiver will understand and that will elicit the wanted response. The ability to choose words by (a) using a dictionary and a thesaurus an...
Autor principal: | |
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Formato: | article |
Idioma: | eng |
Publicado em: |
2012
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Assuntos: | |
Texto completo: | http://hdl.handle.net/10400.21/1874 |
País: | Portugal |
Oai: | oai:repositorio.ipl.pt:10400.21/1874 |