General Insights into Word Choice in Business Communication

Words are the smallest units of messages. Attention should be given to each word used to be sure it is the most effective one. An effective word is one that the receiver will understand and that will elicit the wanted response. The ability to choose words by (a) using a dictionary and a thesaurus an...

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Detalhes bibliográficos
Autor principal: Fanha Martins, Hélder (author)
Formato: article
Idioma:eng
Publicado em: 2012
Assuntos:
Texto completo:http://hdl.handle.net/10400.21/1874
País:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/1874