Does Instagram and opinion makers influence on the consumer decision making and buying processes in the fashion and beauty industries?
The current dissertation has as main objective to perceive the role that the Digital Influencers present in Instagram, specifically in the Fashion and Beauty areas, have in the consumers’ decision-making process. Additionally, it also aims to characterise users and their habits on Internet, Social M...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10071/21276 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21276 |