The impact of the national culture on expectations of services: the case of sightseeing in Porto
The aim of this study is to analyse the impact of the national culture on expectations of services. With the increasing trend of globalization, it is crucial for managers to understand the main cultural differences across the world. If companies want to succeed and create satisfied customers, they m...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2019
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10198/19275 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/19275 |