The impact of the national culture on expectations of services: the case of sightseeing in Porto

The aim of this study is to analyse the impact of the national culture on expectations of services. With the increasing trend of globalization, it is crucial for managers to understand the main cultural differences across the world. If companies want to succeed and create satisfied customers, they m...

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Bibliographic Details
Main Author: Oliveira, Fabiana (author)
Other Authors: Moutinho, Raquel Filipa do Amaral Chambre de Meneses Soares Basto (author), Correia, Ricardo (author)
Format: conferenceObject
Language:eng
Published: 2019
Subjects:
National culture
Expectations
Customer satisfaction
Sightseeing
Online Access:http://hdl.handle.net/10198/19275
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/19275

Internet

http://hdl.handle.net/10198/19275

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