Omni-channel approach: a utopia for companies?

Bibliographic Details
Main Author: Silva, S. (author)
Other Authors: Radomska, J. (author), Hadjas, M. (author)
Format: conferenceObject
Language:eng
Published: 2020
Subjects:
Channel integration
Omni-channel strategy
Strategy implementation
Online Access:http://hdl.handle.net/10400.14/29989
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29989

Internet

http://hdl.handle.net/10400.14/29989

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