How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo

Leader in the beer market in Portugal, Super Bock Group is the second biggest player in the still bottled water category, owning two brands: Vitalis and Caramulo. With a past focus only on Vitalis, the company expressed concerns about Caramulo positioning in the market, leading to an interest in exp...

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Bibliographic Details
Main Author: Antunes, Beatriz (author)
Other Authors: Correia, Francisca Vieira de Campos Horta (author), Pinto, Leonor Maria Stock da Cunha Santiago (author), Andrade, Teresa Arantes Pedroso Posser de (author), Godinho, Teresa Pereira dos Santos Santana (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Super Bock Group
Still water category
Vitalis
Caramulo
Caramulo care
Beauty
Convenience
Environmental and Social Sustainability
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/39288
Country:Portugal
Oai:oai:run.unl.pt:10362/39288

Internet

http://hdl.handle.net/10362/39288

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