Internationalization field lab of Ps: an in-depth analysis of Canada

Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial for...

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Bibliographic Details
Main Author: Paul, Patrick Eberhard (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/138777
Country:Portugal
Oai:oai:run.unl.pt:10362/138777

Internet

http://hdl.handle.net/10362/138777

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