Case study: Corticeira Amorim as the ambassador of Portugal’s country-brand
Throughout the course of history, we have been watching the decline of borders physically and commercially; the opening of companies to the world market developed the possibility of expansion and an increase of business opportunities and competition. Nevertheless, globalization is not the only essen...
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| Format: | masterThesis |
| Language: | eng |
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2013
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| Online Access: | http://hdl.handle.net/10071/4948 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/4948 |