The impact of user generated content restaurant websites
Engaging with users remain something confusing for some marketers. How to effectively taking advantage of content marketing and active networks should be a matter of any organization who is willing to make its business growing. User generated content (UGC), is now everywhere. Less and less consumers...
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| Format: | masterThesis |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/10071/13188 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13188 |